Allyson Shepherd

Event Strategy Director

Allyson Shepherd has nearly 20 years’ experience in every aspect of face-to-face marketing — event organizer, marketing agency, and corporate marketing. An innovator of experience analytics, she challenges clients to make data-supported decisions in strategic planning. Proficient in complex ROI methodologies, Allyson is a speaker and champion for the event marketing industry. She has lectured at numerous conferences on strategic event planning, data and measurement, and emerging technologies.

Specialties:
Measurement Strategy
Strategic Portfolio Planning
Experiential Strategy
Event Data and Technology

Certifications:​
Trained in ROI Institute Methodology
CTSM Candidate

Loves: Proving the business impact of event marketing, traveling the world with her family, discovering great wine and the Syracuse University Orange.