Allyson Shepherd

Event Strategy Director

Allyson Shepherd has nearly 20 years’ experience in every aspect of face-to-face marketing — event organizer, marketing agency, and corporate marketing. An innovator of experience analytics, she challenges clients to make data-supported decisions in strategic planning. Proficient in complex ROI methodologies, Allyson is a speaker and champion for the event marketing industry. She has lectured at numerous conferences on strategic event planning, data and measurement, and emerging technologies.

Measurement Strategy
Strategic Portfolio Planning
Experiential Strategy
Event Data and Technology

Trained in ROI Institute Methodology
CTSM Candidate

Loves: Proving the business impact of event marketing, traveling the world with her family, discovering great wine and the Syracuse University Orange.