DESIGN WORKSHOPS

Don’t just host an event. Build an inspired community. 

 

At Impact Point, we help design and build high-quality events that are energized by big ideas and industry thought leaders. Our clients are designing event experiences that resonate with their audience, inspire action, and create new, valuable connections. All of which are uniquely, strategically in line with their business priorities.

 

For us, it’s not enough for your attendees to appreciate your event. Together, we’ll create an experience that your audience will love and tell the world about.

Intro to Event Strategy & Design

This workshop helps teams successfully develop a strategy and design for a specific aspect of an event or experience. The session addresses the foundational elements of event marketing and experiential design: identifying and building consensus for event objectives, target audiences, outcomes aligned to company's / organizational priorities, and audience-centric event experience design.

  • Defining and focusing on your target audience(s)

  • Establishing event purpose and outcomes

  • Audience-centric experience design

  • Ideation and prototyping processes

  • Next steps action plan coming out of session

 

Designed for: Event and marketing leadership, department or functional managers, event team members, extended team members, key stakeholders, and creative agency partners

Event Strategy & Design Bootcamp

   The Event Strategy & Design Bootcamp is an intensive, multi-day workshop designed to get your team aligned, inspired and on board with taking your event and experiential marketing to the next level. 

 

It includes strategic planning activities, brainstorming and ideation, creativity techniques, and experience design principles that will bring the best out of even the most innovative teams while identifying a clear action plan and next steps.


 

  • Alignment to new or existing goals + priorities

  • Design thinking + storyboarding

  • Trend–watching + trend–setting

  • Navigating future creativity bottlenecks

  • Next steps + action plan

 

Designed for: Event and marketing leadership, department or functional managers, event team members, extended team members, key stakeholders, and creative agency partners.

Audience Experience Design 

 

Your team may be familiar with a generalized intended audience, but what about the unique niches and hard-to-reach decision makers within those broad groups?

Align and prioritize complex audience landscapes to your greater business goals and design event programs and experiences that speak uniquely to key groups & individuals.

 

  • Clarified business objectives + success measures

  • Refined audience personas, journey-mapping + value propositions

  • Audience Priority Matrix™

  • Preliminary program messaging + speaker ideation

  • Deepened, actionable understanding for stakeholders

  • Prioritized audience acquisition + marketing investment plan

 

 

Designed for: Event and marketing leadership, department or functional managers, and marketing team members focused on audience acquisition

Looking for more workshops?

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DESIGN WORKSHOPS

  • Event Strategy Framework ™

  • Cascading Strategies

  • Intro to Event Strategy & Design

  • Event Strategy & Design Bootcamp

  • Audience Experience Design

  • Event Measurement Strategy

  • Stakeholder Buy-In & Engagement

  • Map Your Impact: High Performance Teaming

(720) 924-7975 | Denver, Colorado

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