Resources

eBooks, Case Studies, Digital Event Forecasts
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Quarterly Event Insights - Q3/Q4 2022

Our Quarterly Event Insights presents findings, observations, and recommendations as we look forward to 2023, including: 

  • An analysis of 16 events, (adding to our 150 events since March 2020), some hosted by enterprise-scale technology providers serving a global audience
  • Detailed analysis of prominent events hosted by Miro, Hubspot, Salesforce, and Adobe
  • Recommendations from our expert strategists on building an engaging, strategic in-person and digital experience
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Quarterly Event Insights - Q2 2022

Download the newest edition of our Quarterly Event Insights covering events from April to July 2022. We continue to add to our 100+ event audit to provide our recommendations around reimagining immersive experiences while blending the most dynamic elements of virtual and in-person, and foresight of what's to come to help you get a step ahead.

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Designing Your Content Strategy for Today's Hybrid World Part 2 (On-Demand)

Webinar 2 of a 2-part series - Content Engagement Strategy Best Practices & Exercise  - 38 minutes

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Designing Your Content Strategy for Today's Hybrid World (On-Demand)

Webinar 1 of a 2-part series - The Future of Content in a Hybrid World - 50 minutes

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Quarterly Event Insights - Q1 2022

Our new, fresh and inaugural Quarterly Event Insights (formerly Digital Event Forecast) continues the tradition of our analysis and recommendations, but now condensed to cover new insights across digital and in-person.

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Digital Event Forecast v5

More than one year removed from the transition to digital events, our team at Impact Point Group has compiled the fifth edition of the Digital Event Forecast.

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Digital Event Forecast v4

We round out our year of data, analyze what those observations mean for you as an event strategist, and look ahead at how the future of event strategy is already evolving.

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Digital Event Forecast v3

Events observed up until September 16, 2020. Our analysis of their success, influence and opportunities for growth and future impact. 

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Digital Event Forecast v2

One of the more significant disruptions that we capture in this report is what we’re seeing as a critical shift from event strategy to engagement strategy.

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