Our Process

No one does event strategy like us.

By establishing meaningful connection, alignment and consensus with clients, we're able to quickly bring bold visions to life that support organizational goals and ultimately impact the bottom line. 

Our agile team will co-create one-of-a-kind experiences while solving complex problems and challenging the status quo.

It’s one thing to say we know event strategy and another thing to actually be doing it.

By establishing meaningful connection, alignment and consensus with clients, we're able to quickly bring bold visions to life that support organizational goals and ultimately, impact your bottom line. 

Our agile team will co-create one-of-a-kind experiences while solving complex problems and challenging the status quo.

It’s one thing to say "we know event strategy" and another to actually be doing it.

IPG_Process_Home

The Cycle of Event Strategy

  • ALIGN

    • Clear business goals
    • Actionable, strategic roadmaps
    • Cross-function + stakeholder alignment
  • DESIGN

    • Audience-centric programs
    • Compelling content
    • Innovative, creative, impactful experiences
  • MEASURE

    • Audience and stakeholder feedback
    • Clear, efficient event execution
    • Event effectiveness and impact on business outcomes
  • ENGAGE

    • Internal consensus-building
    • Interactive, energetic events
    • Audiences inspired to action
  • EVOLVE

    • I​ndustry accolades + thought leadership
    • High-performing teams
    • Communication + collaboration

Ready to get started?

Our event strategy team is ready too.