As true event strategists, we focus on helping clients clearly define the purpose, expected outcomes, and audience objectives of events — whether it's for a single event, a series of events, or your entire event portfolio. From there, we build out strategies for specific event functions such as audience acquisition, content and agenda design, speaking engagements, and measurement.
Event Strategy Framework™
An Impact Point Event Strategy Framework™ is your alignment roadmap—a critical foundation for a collaborative, evolved team dynamic and a measurement program that captures the direct positive results of your effort that tie back to your organization's goals and objectives.
Orient a new team to an existing framework, or refresh a dated or incomplete strategic plan. Together, we’ll build an event strategy that moves your business forward.
Engagement Portfolio Development
Events are frequently evolving to meet the demands of attendees and compete in a crowded landscape.
Partner with Impact Point Group to develop a strategic plan across all event types and tiers that aligns with your business goals and positions your business for long-term success.