Once you have clear alignment and established consensus on what your event can and should achieve, how can you prove that it was successful?


We build measurement programs that offer a clear picture of both lead and lag measures, including traction toward critical pre-event milestones, the health of your event, and its impact. 


Our clients capture high-quality data and next-level metrics that go well beyond audience size. Your team will finally be able to capture detailed audience segmentation reports and actionable feedback, while illustrating the specific, positive influence your event and audience has had on business.

Event Measurement Strategy:

Build a time-bound event measurement program that captures and communicates business impact, while also stimulating team activity and progress toward key goals.

We’ll prepare your team to identify meaningful measures—of both event, project, and program impact, as well 
as overall department or function contribution—and collect quality data that’s relevant, actionable, and illustrative of your effort. And with full alignment between your measurement program and initial event strategy—you’ll see your success toward those milestones clearly.


  • Priorities + objectives alignment

  • A clear, ready-to-implement impact measurement program

  • ROI Institute® measurement best practices

  • New methodologies for identifying future strategic + functional measures

  • KPI inventory + identification


Designed for: Event and marketing leadership, department or functional managers, and event team members

Looking for more workshops?





  • Event Strategy Framework ™

  • Cascading Strategies

  • Intro to Event Strategy & Design

  • Event Strategy & Design Bootcamp

  • Audience Experience Design

  • Event Measurement Strategy

  • Stakeholder Buy-In & Engagement

  • Map Your Impact: High Performance Teaming